December 26, 2004

How *not* to design a shopping cart

I'm writing this entry on 12/15, although it won't be posted until after 12/25, since my wife also reads this blog.

In the middle of doing some online Christmas shopping for my wife, ordering some items from Coldwater Creek (one of her favorite catalogs/stores). I go to apparel, leaf through a few pages, see something I like, add it to my cart - and then realize that the only way I can get back to the page I was on before is to start the search all over again, and leaf through several pages to get back to where I was before.

Normally, this is not an issue, as I simply take advantage of Mozilla Firefox to open things in new tabs - so I just add the items to a cart by viewing details on the item in a separate tab and clicking "Add to Cart", then go back to my original tab to continue on shopping. Sadly, for some reason, they have decided to make viewing details on products completely dependent on a Javascript function, which breaks this ability completely.

Bad design guys, bad design. Don't punish your customers everytime they add something to their cart - or do you really only want them to buy one thing at a time?

Posted by Mark at December 26, 2004 11:51 PM